US Gambling Harm Prevention Maturity: How EPIC Is Shaping Professional Prevention
In a rapidly expanding US gambling landscape, where innovation and access often outpace understanding and safety, EPIC Global Solutions stands as a mature, disciplined, and governance-led partner in harm prevention, writes Cory Brown, EPIC’s gaming policy and consumer protection manager for North America.
The start of this year’s Problem Gambling Awareness Month (PGAM) is the perfect time to reinforce that with decades of lived experience and evidence-based practice under our belt, EPIC delivers prevention methods that don’t just check a regulatory box – they drive measurable outcomes for the industry and the communities we serve. Across operators, sports bodies, collegiate institutions, and regulatory partners, our approach is defined by strategic partnership, real-world impact, and the kind of credibility that comes only with deep domain expertise and proven performance.
At the heart of EPIC’s work in the US is a commitment to embedding prevention into the cultural DNA of organizations and elevating industry standards for safety, well-being, and ethical practice. Our work is not peripheral; it is foundational to sustainable growth. By combining lived experience with scientific rigor, comprehensive education, tailored training, and strategic consulting, we help organizations mitigate risk, protect their people and reputations, and build safer gambling ecosystems that benefit all stakeholders. This commercial and social synergy is what distinguishes EPIC as the trusted prevention partner operating at scale – offering not just services, but sustained capability development for our partners.
EPIC’s Role in Advancing US Harm Prevention
EPIC’s standing as an established provider of harm prevention services in the US is not accidental – it is the result of a decade-plus trajectory rooted in lived experience, research-driven design, and a partnership ethos that drives shared impact. Our 2024/25 Activity Report highlights how we have expanded education and prevention programs across North America and international jurisdictions alike, engaging with operators, sports organizations, education sectors, and high-risk communities to strengthen responsible gambling outcomes.
One of the clearest markers of our effectiveness is the scale and satisfaction of our programs. Across diverse sectors, EPIC’s harm awareness initiatives routinely achieve satisfaction and confidence ratings above 90%, signaling not only widespread acceptance but measurable shifts in understanding and behavior among participants.
For operators seeking cutting-edge prevention solutions, our consulting and training offerings are recognized for structured, research-informed delivery. EPIC’s training is guided by the latest independent research, independently evaluated, and enriched by lived experience insights – a combination that amplifies its relevance and effectiveness in real organizational settings.
Our partnerships with major stakeholders underscore our leadership. For instance, BetMGM has now entered its sixth consecutive PGAM collaboration with EPIC, where we provide lived experience and evidence-based staff training to broaden employee awareness of the personal and organizational impact of gambling harm. This sustained collaboration highlights both operator trust in our methodology and our ability to evolve training content as industry dynamics shift.
The benefits this brings to clients are tangible. Through programs such as this, organizations like BetMGM enhance their internal understanding of harm, elevate their training culture, and signal to customers and regulators alike that prevention is a strategic priority – not a compliance afterthought. Such partnerships demonstrate how EPIC’s offerings directly influence operational excellence and organizational resilience.
But our impact is not confined to operators alone. In the US collegiate market, EPIC’s harm education sessions have been pivotal: the National Collegiate Athletic Association (NCAA) extended its collaboration with us, citing our work as central to its mission of safeguarding student-athletes and competition integrity. Through in-person experiential sessions, EPIC has helped educate more than 100,000 student-athletes and staff at 300+ campuses nationwide – demonstrating not only scale, but deep resonance among individuals and strong engagement among student-athletes and staff in the sports betting era. EPIC-administered feedback surveys reveal meaningful increases in student athlete awareness following these sessions.
Looking Ahead: The Next Phase of Prevention Innovation
As the gambling industry continues to evolve – with expanding legal access, technological innovation, and emerging player demographics – the maturity of harm prevention practice will be tested. EPIC’s vision for the future is clear: we intend to further strengthen and expand prevention delivery through research, digital innovation, deeper partnerships, and enhanced program models tailored specifically to US needs.
We continue to develop a series of next-generation initiatives, including expanded digital learning and new research collaborations targeting emerging risk vectors such as online sports wagering and vulnerable populations. We are also advancing digital tools (such as the Know Your Play portal, designed for ROGA to increase understanding and proactive engagement among college students), developed in partnership with key sector stakeholders.
In addition, EPIC is committed to enhancing measurement and evaluation capabilities so organizations can better quantify the long-term impact of prevention activities – shifting the field from intuition to evidence-based decision-making.
A Clear Call to Action for Potential Partners
Throughout PGAM, we will benchmark EPIC’s track record and ongoing impact. We are not simply another vendor; we are strategic partners in organizational transformation. From executive consulting and board-level policy guidance to staff training, public awareness campaigns, and digital learning solutions, EPIC offers the depth, rigor, and presence that forward-thinking institutions demand.
In a landscape where gambling regulation, technology, and consumer behavior are evolving at pace, we are a partner that offers backing with both maturity and momentum. EPIC Global Solutions combines decades of experience with innovative thinking – making us a trusted strategic partner for any organization serious about preventing harm, protecting reputation, and leading responsibly in the US market.
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EPIC’s Bobby Scales presenting at an NCAA gambling harm prevention education session.
