EPIC Helps LeoVegas Team Turn Data Insights Into Better Customer Outcomes

EPIC Global Solutions has delivered its ‘Leveraging the Power of Data Evaluation’ program to LeoVegas employees in Newcastle, England, helping participants strengthen their understanding of how data can support more effective customer interactions and safer gambling practices.

Led by EPIC consultant Megan Vanderson, the session explored how recognizing behavioral trends, interpreting customer data and applying effective communication techniques can help employees make more informed decisions and strengthen consumer protection.

Feedback from participants demonstrated positive outcomes across several key areas:

• 100% of respondents felt confident recognizing behavioral trends through data, with 77% reporting extreme confidence.
• 92% agreed or strongly agreed that they now better understand the benefits and challenges of data collection.
• 85% reported a better understanding of how data can help build accountability.
• 92% indicated that they intend to apply the communication techniques learned during the session in their roles.

Beyond the statistics, participants highlighted how the program would influence their approach to customer interactions.

One attendee commented: ‘I will take on board those little things that make a huge difference when communicating with the player to get more of info out of the player’.

Another reflected on the importance of looking beyond the information presented on screen: ‘It’s always beneficial to remind us that there are real people at the other side of the data on our screens and I will make listening to their stories a more frequent part of my routine to help ensure I never forget that’.

These reflections reinforce a central message of EPIC’s approach to education: data is most powerful when combined with human understanding, empathy and meaningful communication.

By helping employees connect behavioral insights with the experiences of the people behind the data, programs such as this aim to support earlier identification of potential risks, more informed conversations and stronger customer protection.

EPIC thanks the LeoVegas Newcastle team for their engagement and commitment to developing the skills that contribute to safer gambling environments.