What’s next in North America?

EPIC’s North American strategy for 2026 is built around two complementary verticals, writes Teresa Fiore, SVP North America.

These are designed to deliver measurable impact in alignment with our global mission:

• Sport – encompassing programmes that serve youth, collegiate, and professional athletic organisations.

• Safer Gambling – providing education, consultancy, and player protection services to gambling operators, regulators, and private organisations in high-risk sectors.

As professional sports across the continent continue to navigate increasing exposure to gambling-related challenges, the importance of safeguarding athlete performance, wellbeing, and integrity has never been greater. With deep expertise in both prevention and education, EPIC is helping teams, leagues, and governing bodies implement proactive frameworks that balance commercial opportunity with player protection.

The sporting and gaming ecosystems are now more interconnected than ever – sharing audiences, technologies, and commercial interests. With this convergence comes shared responsibility: to ensure growth is achieved responsibly, sustainably, and in ways that protect all participants.

EPIC anticipates significant growth in its sports partnerships, underpinned by our proven track record in safer gambling education and integrity-focused programme design. We are actively guiding the industry through this evolution, working collaboratively with operators, leagues, and third-party partners to deliver the next generation of prevention and wellbeing strategies.

EPIC Global Solutions is uniquely positioned to enable the safest and most sustainable gambling ecosystem in the world. Our pioneering player protection models and thought leadership continue to unlock the potential of the post-PASPA market – ensuring that innovation and integrity advance hand in hand.

This feature originally appeared in EPIC’s Activity Report 2024/25 – click here to read the full report.