EPIC Global Solutions appoints Digital Footprints to support global marketing efforts

EPIC Global Solutions, the global leader in gambling harm prevention consultancy, has appointed Digital Footprints to support the organisation’s global marketing efforts.

Digital Footprints will work alongside EPIC Global Solutions to strengthen marketing activity, enhance international positioning, and support the organisation’s continued growth across key global markets.

EPIC Global Solutions works with gambling operators, sports organisations and athletes, colleges and universities, and other regulated organisations worldwide, delivering education, consultancy, and advisory programmes focused on preventing gambling-related harm through lived experience and evidence-led insight. Programmes are delivered through both in-person and digital formats.

The appointment will support EPIC’s efforts to ensure its marketing and communications activity reflects the organisation’s growing international presence and the sensitive regulatory environments in which it operates.

Matthew Hennessey, head of marketing and communications at EPIC Global Solutions, said:

“As we continue to expand globally, our marketing and communications activity must reflect both the scale of our work and the responsibility that comes with operating in these sectors – particularly as prevention programmes increasingly combine both in-person and digital approaches.

“Digital Footprints brings strong experience in strategic marketing and reputation-led communications within the iGaming sector, and we look forward to working together to strengthen how EPIC’s expertise, partnerships and impact are communicated across global markets.”

Sharon McFarlane, managing director of Digital Footprints, added:

“EPIC Global Solutions delivers important work across sport, education and the regulated gambling sector globally. We are excited to support the organisation in strengthening how its expertise and impact are communicated to partners and stakeholders worldwide.”

The appointment reflects EPIC Global Solutions’ continued investment in strengthening its international presence as organisations across sport, education and the gambling industry place increasing focus on prevention and education practices.